As a Pioneer in Inner Beauty
Pro Labo Holdings is a pioneer in the inner beauty market. While the field still has a relatively short history, it is expected to grow significantly in the future.
Defining Inner Beauty
Managing positive intake (IN) and the removal of harmful elements (OUT) to improve gut health, enhance dietary habits, and promote health and beauty from within.
We want to contribute to extending healthy life expectancy through inner beauty.
With the concept that true beauty is built through what you eat, Pro Labo Holdings Co., Ltd. pursues health-based beauty from within and contributes to extending healthy life expectancy through inner beauty solutions.
Defining Healthy Life Expectancy
The period during which one can maintain a healthy lifestyle, enhancing their natural healing abilities and sustaining physical and mental strength without relying on regular or ongoing medical or nursing care.
8 Features
1. Market Growth Potential
Pro Labo Holdings is a pioneer in the inner beauty market. While the field still has a relatively short history, it is expected to grow significantly in the future.
2. Product Development Expertise
We offer high-quality and safe inner beauty products through evidence-based development.
3. Creative Expertise
The high level of attention-capturing design is a signature feature of Pro Labo Holdings products.
4. Purpose-Driven Management
All of our corporate activities are aimed at extending healthy life expectancy for humanity. Through purpose-driven management based on a steadfast philosophy, we maintain a consistent business approach.
5. Education & Training Expertise
At the Pro Labo Group, we operate with a strong focus on human resource development. We devote efforts toward enhancing both employee education and training systems for our clients.
6. Branding & Marketing Expertise
We continue to expand in the growing health and beauty market through our differentiated branding and unique marketing strengths.
7. Nationwide Sales Network
Our sales network spans over 18,000 stores across all 47 prefectures. Official Esthe Pro Labo Retailers, certified by completing our rigorous training system, provide thorough counseling to consumers to build strong trust-based relationships while supplying our products.
8. Global Expansion Expertise
We continue to expand our high-quality, professional-grade inner beauty products beyond Japan to Asia and the rest of the world.
18 Additive-Free Commitments
We develop products with a focus on 18 commitments to achieve IN-OUT beauty.
No White Sugar
White sugar is an acidic food that consumes minerals in the body for neutralization, so it is better avoided.
No Artificial Sweeteners
Artificial sweeteners include synthetic sweeteners such as sucralose and aspartame, which are used to enhance sweetness.
No Chemical Seasonings
Chemical seasonings are artificially refined to stimulate umami, a basic taste.
Trans Fat-Free
Oils created during production processes, such as for margarine, for which many developed countries mandate warnings about their use.
No Artificial Coloring
Synthetic colorants used to dye food are often banned or regulated in many Western countries.
No Fragrances
Fragrances include chemically-created synthetic fragrances and natural fragrances obtained from natural sources.
No Animal Proteins
Animal proteins may contain higher levels of saturated fatty acids compared to plant proteins.
No Animal Fats
Consumption of fats from animals, including meat, butter, and lard, should be reduced for better health.
No GMO Soybeans
Genetically modified soybeans have raised concerns about potential long-term health effects.
Cholesterol-Free
Cholesterol is a type of lipid that can be obtained through food intake or produced in the body.
Grains Soaked for 12–20 Hours
Soaking for an extended period neutralizes abscisic acids in grains to enhance their nutritional value.
Gluten-Free
Gluten is formed when glutenin and gliadin in wheat flour bind together, posing potential allergy risks.
No Synthetic Preservatives
While food preservatives enhance shelf life, excessive consumption may pose health risks.
No Antioxidants
Antioxidants help preserve quality; however, synthetic versions have raised concerns regarding their negative impact on health.
No Emulsifiers
Emulsifiers are additives that help mix substances that don’t naturally blend, such as water and oil.
Caffeine-Free
Excessive consumption of caffeine, a compound, can cause health problems such as dizziness.
Palm Oil-Free
Used for soaps and biodiesel fuels, palm oil contains petrochemicals.
No Thickeners
Thickeners, additives used to increase food viscosity, have a daily intake limit.
*May not apply to certain products.