Purpose, Goals and Vision
At Pro Labo Holdings Co., Ltd., we strive to achieve “philosophy-driven management” based on our purpose, values, and reason for being.
Our Purpose is…
Our purpose and philosophy that encompasses our “reason for being,”
focusing on who we serve and why we exist.
*Things that must not change.
Our Goals are…
Our goals representing an ideal future state at a specific point in time,
both quantitatively and qualitatively.
*Indicators that can change in order to achieve our purpose.
Our Vision is…
An ideal future state that depicts our purpose and philosophy through words.
Our Vision is to become the world’s No. 1 inner beauty brand and the global leader in extending healthy life expectancy for humanity.